Privacy Policy

This Privacy Policy explains how Project Launch SG (projectlaunch.sg) collects, uses, discloses, stores and protects personal information submitted through this website.

This website is independently operated and managed by Jody Heng, CEA Registration Number R066306Z, a registered real estate salesperson with Huttons Asia Pte Ltd, Estate Agent Licence Number L3008899K.

Personal information submitted through this website may be used to respond to property enquiries, provide requested project information, arrange showflat appointments and provide relevant property updates.

Information may also be disclosed to relevant project sales teams, marketing teams and authorised service providers where reasonably necessary to respond to enquiries or provide the requested services.

This Privacy Policy is intended to describe our personal data handling practices in accordance with Singapore's Personal Data Protection Act 2012 (PDPA).

1. Website Operation and Management

Project Launch SG is an independently operated property information website featuring new launch private condominiums and Executive Condominiums (ECs) across Singapore.

The website is operated and managed by Jody Heng for the purpose of providing property information, project updates, indicative pricing, floor plans, showflat appointment assistance and related real estate services.

Jody Heng is the registered real estate salesperson responsible for responding to property enquiries and providing property-related assistance through this website.

This website is not the official website of any property developer. Project information is provided for general reference and may change without notice.

2. Information We Collect

We may collect the following information when you submit an enquiry, register your interest, request project information, arrange a showflat viewing or contact us:

• Name
• Phone number
• Email address, where provided
• Preferred property development or project
• Preferred unit type or enquiry category
• Property ownership and purchase preferences
• Showflat appointment preferences
• Messages and enquiry details
• Technical information such as IP address, browser type, device type, referring source and website usage data

3. How We Use Your Information

We may use your information to:

• Respond to property enquiries.
• Provide new launch condominium and EC project information, indicative pricing, floor plans, brochures and unit availability updates.
• Arrange showflat appointments and provide relevant follow-up communications.
• Communicate enquiries to relevant project sales or marketing teams where necessary.
• Process and manage enquiries through website forms and authorised automation services.
• Measure website traffic, advertising conversions and campaign performance.
• Improve website functionality and the property enquiry experience.
• Provide relevant property updates where consent has been obtained or otherwise permitted by applicable law.
• Comply with applicable legal, regulatory and professional obligations.

4. Cookies and Tracking Technologies

This website may use cookies, tracking pixels and similar technologies to support website functionality, analyse website traffic and measure advertising performance.

Depending on the services enabled, third-party tools may include Google Ads, Google Analytics, Google Tag Manager and Google Ads conversion tracking. These tools may collect technical information about website visits and interactions.

You may manage or disable cookies through your browser settings. However, certain website functions may not operate properly when cookies are disabled.

5. Advertising and Third-Party Services

This website may use third-party platforms and services for advertising, analytics, enquiry processing, automation and website functionality.

These services may include Google, WordPress, Gravity Forms, Make.com, Cloudflare and other authorised technology providers.

Enquiry information submitted through website forms may be processed through Make.com automation workflows to organise enquiries, notify the appointed salesperson and facilitate follow-up communications.

Where configured, enquiry details may also be transmitted to connected services such as Google Sheets and Telegram for lead management and notifications.

Third-party providers may process information in accordance with their respective terms and privacy policies.

6. Disclosure of Information

We do not sell or rent your personal information.

Personal information may be disclosed where reasonably necessary to respond to enquiries, provide property-related services, administer this website, process enquiries or comply with applicable legal requirements.

This may include:

• Jody Heng
• Huttons Asia Pte Ltd
• Relevant property developers, appointed project sales teams or marketing teams
• Website hosting, form-processing, automation, analytics, advertising and other authorised service providers
• Government, regulatory, law-enforcement or legal authorities where required or permitted by law

7. Security of Your Information

Reasonable administrative, technical and physical safeguards are used to protect personal information against unauthorised access, collection, use, disclosure, copying, modification, loss or disposal.

However, no method of online transmission or electronic storage is completely secure. Although reasonable efforts are taken to protect personal information, absolute security cannot be guaranteed.

8. Data Retention

Personal information will be retained only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, provide property services, comply with legal or regulatory obligations or meet legitimate record-keeping requirements.

Personal information that is no longer required for business or legal purposes will be deleted, anonymised or otherwise disposed of securely where reasonably practicable.

9. Access, Correction and Withdrawal of Consent

Subject to applicable law, you may request access to or correction of your personal information. You may also withdraw consent for the collection, use or disclosure of your personal information by providing reasonable notice.

We may inform you of the likely consequences of withdrawing consent before processing your request.

Withdrawal of consent will not affect any collection, use or disclosure of personal information that is permitted or required by law.

Requests may be submitted using the contact details provided below.

10. Cross-Border Data Transfers

Personal information may be processed or stored using third-party technology and service providers located outside Singapore.

Where personal information is transferred outside Singapore, reasonable steps will be taken to ensure that it continues to receive a standard of protection comparable to that required under the PDPA.

11. Links to Other Websites

This website may contain links to external websites, including the CEA Public Register, property developer resources, Google services and other third-party websites.

We are not responsible for the content, security or privacy practices of external websites.

Visitors should review the privacy policies of those websites before providing personal information.

12. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes to the website, advertising services, operational practices or legal requirements.

Any revised version will be published on this page with the updated date displayed above.

13. Contact Information